Bursting Silver
Acquires Full
Ownership of Datascout

For Immediate Release

Toronto-based AI engagement platform consolidates under Bursting Silver, bringing a deeper roadmap and a bigger team to the membership-based organizations using it for retention and renewals.

Toronto, ON — May 14, 2026

Bursting Silver, the world's largest iMIS® implementer, today announced that it has acquired full ownership of Datascout, the AI-powered member engagement platform purpose-built for associations, regulatory bodies and unions. The move concludes a successful co-development partnership with Objeto, marking the platform's graduation from its foundational phase and the beginning of a new era of accelerated innovation and global scale. Datascout is now wholly owned and operated as a Bursting Silver company led by Datascout CEO and Co-Founder James Schwartz.

Datascout has grown into a category-defining tool for member engagement. The product was named an ASI Strategic iMIS® Product Partner in February 2025 and earned Runner-Up honours in the iMIS App Challenge in both 2023 and 2024. Today, Datascout is trusted by associations including the American Association of Airport Executives (AAAE), American Board of Opticianry & National Contact Lens Examiners, CPA New Brunswick and others. With customers consistently reporting 7x lifts in click-through rates, up to 80% less staff time spent managing email campaigns, and meaningful gains across renewals, onboarding, and lapsed-member recovery.

With full ownership now consolidated under Bursting Silver, Datascout customers gain a larger engineering and customer success team behind the product, and a faster roadmap focused on the moments that matter most in the member journey — renewals, onboarding, membership information, lapsed recovery, and beyond. In the next quarter, keep an eye out for the launch of bulk email template capabilities and an AI campaign builder assistant.

"From the start, Datascout has been about one thing — helping membership teams make every member feel seen, at any scale. Bringing the product fully into Bursting Silver lets us pour more people, more focus, and a deeper roadmap into that mission."

Al Povoledo, Chief Executive Officer, Bursting Silver

"The partnership with Objeto was essential in bringing that vision to life, and we are deeply grateful for everything we built together — and to the associations who put their faith in us early. The team our customers have come to know is still here, our commitments to them stand. The product, the support team, integrations with iMIS® and other AMS platforms, and Datascout's public 90-day engagement guarantee all remain in place. Now, with Bursting Silver assuming full ownership, we have the infrastructure, the resources to scale and deliver new capabilities."

James Schwartz, Chief Executive Officer & Co-Founder, Datascout

Additional product announcements are planned in the months ahead.